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There are five golden stars on every product page on the internet.

We built Honestly because we couldn't trust the reviews either.

When I bought running shoes online, I wasn't reading the 5-star reviews. I was scrolling Reddit threads and YouTube comments until 1am, looking for someone who actually owned the product and had no reason to lie.

I realized: I don't distrust brands. I distrust the format. The star system is a 20-year-old interface that everyone learned to game.

So we asked: what if the product page included the research we're all doing anyway, the TikTok videos, the Reddit threads, the YouTube comments?

Not AI generated. Not AI summarized.

That is what Honestly is. We are not creating more content. We are surfacing the real voices that already exist and bringing them back to where buying decisions happen.

— Paolo & Kalvin

I realized: I don't distrust brands. I distrust the format. The star system is a 20-year-old interface that everyone learned to game.

So we asked: what if the product page included the research we're all doing anyway, the TikTok videos, the Reddit threads, the YouTube comments?

Not AI generated. Not AI summarized.

That is what Honestly is. We are not creating more content. We are surfacing the real voices that already exist and bringing them back to where buying decisions happen.

— Paolo & Kalvin

Team

The star system is a broken promise. Honestly fixes that.

We’re a team of builders, designers, and dreamers passionate about improving the way people trust in digital commerce.