A painted scene of people comparing, filming, and discussing products while their observations remain connected

About Honestly

Human experience belongs in every product decision.

We’re building a database of product opinions so the people making, marketing, and researching products can learn from the people using them.

Our story

From trading cards to understanding products.

Paolo Shamoon and Kalvin Kazemi have been friends since preschool. Their first company together, TradeUp, was a marketplace for Pokémon cards and collectibles. Paolo brought buyers and sellers together; Kalvin built the marketplace and the escrow system behind each trade.

That work put them close to the details people care about when they buy. With Honestly, they’re applying the same attention to what people say after they’ve used a product.

Someone can love a perfume’s scent and hate its spray nozzle in the same review. Honestly keeps both opinions connected to the product and feature they describe, so the teams making and marketing products can learn from that experience.

The team

The people behind Honestly.

Paolo Shamoon

Paolo Shamoon

Co-founder & CEO

Paolo leads company strategy and customer relationships. His background includes e-commerce resale and investments at Plug and Play.

Kalvin Kazemi

Kalvin Kazemi

Co-founder & CTO

Kalvin leads engineering. He builds the AI and data systems that organize posts, transcripts, and comments into product opinions.

Scott Davidson Jr.

Scott Davidson Jr.

Growth

Scott leads brand outreach, partnerships, and sales. He and Paolo first worked together at Bruin Entrepreneurs at UCLA.

Honest Product Opinions.

We’ll show how Honestly turns conversations into product opinions your team can verify and use.

Request a demo