Honestly Research
How people actually talk about products.
We read public posts, video transcripts and comment threads, map every opinion to the product and the attribute it describes, and publish what the evidence supports. Every percentage in these reports carries its own sample size.
Reports
Coming soon Report · September 2026 The State of Retinoids 2026 Everyone agrees retinoids irritate. English-language and Korean-language posts are having two different arguments about what that irritation means. 38,967 opinions · 4,361 posts · 9 platforms Coming soon Report · September 2026 The State of the At-Home Skin Device 2026 The category won the argument it expected to lose. People believe the machines work. They do not believe the hardware will survive a bathroom shelf. 113,327 opinions · 12,619 posts · 10 platforms Coming soon Report · September 2026 The State of Paid Beauty 2026 Disclosure and monetization are two different things, and they behave in opposite directions. A census of the commercial layer under beauty conversation. 313,993 opinions · 78,043 posts · 11 platforms
Behind the research
The same method runs on your products.
Every figure in these reports came out of the platform our clients use. Bring a product and we will show you the same read on your own category.
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